1. Global Tourism and Hospitality Trends

1.1. Global tourism sector overview

Over past six decades, tourism has continuously expanded and diversified with ever-increasing number of destinations, to become one of the largest and fastest-growing economic sectors in the world. In a broader sense, Tourism is about travel, travellers and visitors, which creates opportunities for various businesses and influences wide range of industries. These industries that provide consumption goods and services together constitute the ‘Tourism Sector’. Hence, tourism is not only a growth engine but also an employment creator, impacting both the economic and socio-cultural development of a country. Key highlights of the impact of tourism sector, globally, is mentioned in the image below:

1.2. Economic contribution

The Travel & Tourism (T&T) industry is the largest contributor to employment and economy, which is 9.8% of the global GDP (US $7.2 trillion) in 2015 (exceeding forecast of 9% contribution), including direct, indirect and induced impacts. Despite the slow economic growth, the tourism sector has shown significant resilience globally. Despite global economic uncertainty, the sector grew by 3.1% in 2015.

This upward trend in T&T sector is likely to continue over next two decades, at an expected annual growth of 4% – faster than financial services, transport and manufacturing sectors.

Tourism added 7.2 million jobs to the global economy, about 1 in 11 jobs globally . One job in the core tourism industry creates about one and half indirect jobs in tourism-related economy. Furthermore, for accommodation industry, for each of the core job supports three indirectly dependent jobs .

Being a labour intensive sector, tourism offers huge employment opportunities to ensure delivery and quality of products and services. People are central to the effective operation and flourishing of the tourism industries, hence labour is treated as human capital.

1.3. Growth in number of international tourists

The number of international tourist arrivals has increased steadily almost every year; especially the new tourist destinations have started gaining more traction over the maturing traditional destinations. International tourist arrivals grew above-average by 4.4% reaching a record 1.2 billion in 2015 (50 million more tourists than previous year), a trend which continued for past six consecutive years.

In 2014, Europe, the most visited region had largest and most mature destinations, which accounted for 51% of all the international arrivals. However, Americas showed the highest growth of over 8% in the international arrivals (compared to +3% in Europe), followed by Asia and Pacific as well as Middle East (both by + 5%).

By 2030, the number of the international arrivals is forecasted to exceed 1.8 billion. And, while Europe and Americas are expected to witness modest growth rates of 2.5% and 2.2% respectively, Asia Pacific and Africa regions are expected to witness higher growth rates of 5.7% and 5% per annum during the same period.

1.4. Growth drivers

Tourism is greatly dependent on people, natural and built environment of a country, and vice versa it hugely impacts all those. Some of the key growth drivers behind the record growth in the travel and tourism sector are:

1.5. Global Tourism industries and products

In last few decades, the trend is moving towards niche segments of tourism, such as medical tourism, eco-tourism, adventure tourism, heritage tourism, etc.

Medical Tourism is a high-growth industry driven by rising health-care costs in developed countries and improving connectivity with the developing countries. More than forty countries in Asia, America, Africa and Eastern Europe are serving millions of medical tourists annually, for cosmetic surgery, cardiac surgery, dentistry and orthopaedic surgery.

Thailand, Singapore, Malaysia and India are the major destinations in the Asian medical tourism market, while Turkey is favoured medical tourism market in Eastern Europe. Thailand is more popular among Western European tourists for cosmetic surgery, due to lower costs, latest medical technology, and alternative medicine while offering multiple popular tourist destinations. Singapore and India specialize in complex procedures with India having a cost advantage and Singapore a technology advantage.

2. Indian Tourism and Hospitality Sector – an overview

2.1. India tourism overview

Tourism is a growing industry in India, with people from all over the world traveling hereto experience the country’s natural beauty and visit its vast array of states and their differing cultures and climates.

The direct contribution of travel and tourism to GDP in 2016, was approx. INR 481,000Crore. Further, the sector directly and indirectly supported 4.034 crore jobs in 2016, accounting for 9.3% of country's total employment.

India has moved up 12 positions to 40th(among 136 economies across the world in 2017) rank from 52ndin Tourism & Travel Competitive Index (TTCI) released by the World Economic Forum (WEF). It is likely that the number of arrivals in India will increase further into the future with the World Travel and Tourism Council naming the country the eleventh fastest-emerging tourism destination in the world.Key highlights of the impact of tourism sector, nationally, is mentioned in the below image below:

2.2. Growth in number of tourists

Between the years 2000 and 2014, foreign tourist arrivals in India increased dramatically at an impressive annual growth rate of 10.2%, significantly higher than the world average of 4.4%. The international tourist arrivals in India for the year 2014 reached to 7.68 million with 22.57 million international tourist visits.

Foreign tourist arrivals in India is pegged to grow at a CAGR of 7.1% during 2005–25, and expected to reach 15.3 million by then, according to the World Tourism Organisation.

2.3. Growth Drivers

People: India registered 7.1 million foreign tourist arrivals in 2015 (January to November), registering an annual growth of 5.4% over the previous year. Foreign tourist arrivals expected to increase at a CAGR of 7.1% till 2025.

Rise in Income and Changing Demographics: Rising affordability and increased affinity for leisure travel are driving domestic tourism in India. Domestic expenditure on tourism is expected to rise due to the growing income of households. A number of niche offerings such as medical tourism and eco-tourism are expected to create more demand.

Increasing Spending on Tourism: Domestic expenditure on tourism has grown significantly; the market has reached USD96.7 billion in 2015 and shall be USD332.4 billion in 2025, representing a CAGR of 6.3 per cent during 2008–15. The consumer consumption dynamics and buying patterns have been drastically changing over past few decades. Domestic spending on tourism accounted for over 82% of the tourism revenues in 2015.

Place: India offers a unique geographical diversity from northern snow-clad mountains, huge coastline, massive desert, lush green national parks, rainforests, including 30 World Heritage Sites, 25 bio-geographic zones as well as a number of attractive beaches along the India’s vast coastline. New tourist destinations offer attractive tourism opportunity to the domestic and international tourists.Multiple initiatives have been undertaken to enhance the infrastructure, including tourism infrastructure. Huge emphasis on digital communication and infrastructure has made improved connectivity.

Price: The tourism market size in the year 2015 is USD 147.7 billion, which is forecasted to increase to USD 418.9 billion, despite the price competitiveness in travel & tourism sector. New innovative financial solutions have been deployed in India to increase the attractiveness of this sector.

Process: Online travel portals, increased connectivity, and low-cost carrier airlines gave a huge boost to domestic tourism. India has a diverse portfolio of niche tourism products – wellness, medical, eco-tourism, heritage, adventure, cruise, sports, film, rural and religious tourism. Medical tourism market is huge in India, attracting nearly half a million medical tourists in 2015 (annual growth of 30%).

Policy Support: The government of India has announced a national policy on tourism in 2002 and thereafter offered various initiatives and incentives fordevelopment of tourism in India. The visa on Arrival scheme is extended to over 150 countries. A five-year tax holiday has been offered for 2, 3 and 4 star hotels located around UNESCO World Heritage sites. 100% FDI is allowed under the automatic route in tourism and hospitality, subject to applicable regulations and laws. Tourism and hospitality had a cumulative FDI inflows of USD8.45 billion in FY15.

Promotion: The collaborative efforts from the government, non-profit organizations consumer-protection agencies, along with the help of international organizations are continuously improving the safety, security, and convenience of tourists. Numerous marketing initiatives have been commenced to attract domestic and international tourists Campaigns such as Khushboo Gujarat Ki, Incredible India, Athithi Devo Bhava were launched to harness the tourism industry’s potential.

Focus on Improved Infrastructure: Government of India has made concerted efforts to improve and upgrade infrastructure facilities at important tourist destinations, thereby, improving accessibility to these hubs. The FY16 Union Budget allocated INR 14.8 billion toward infrastructure development for destination and circuits, domestic promotion and publicity including hospitality, overseas promotion and publicity including market development assistance, computerization and information technology and creation of land bank for hotels, etc.

2.3. Emerging market trends in tourism industry

Adventure : Adventure tourism is one of the most popular segments of tourism industry. Wide range of adventure sports are covered under this category with specialised packages. The activities include mountaineering, trekking, bungee jumping, mountain biking, river rafting, and rock climbing

Camping Sites:Camping is a major source for both additional economic opportunities in remote areas as well as an instrument of conservation.

Eco Tourism:Vast variety of flora and fauna in various states is a major factor behind their growing popularity as tourist destinations.

Luxury Tourism: India has a great potential for luxury travel investment over the coming decade with its strong middle class population. India’s luxury market’s CAGR of 12.8% is higher than any of the other BRIC nations.

Rural tourism: The aim is to develop interest in heritage and culture; and promote visits to village settings to experience and live a relaxed and healthy lifestyle.

3. Uttar Pradesh state overview

Uttar Pradesh is one of the most preferred state for tourists in India owing to diverse set of tourism options that attracts people of all age groups. In terms of tourist footfalls, the state is consistently ranked among the top five states in the country. It was ranked 2nd in terms of domestic tourist arrivals and 3rd in terms of foreign tourist arrivals amongst other Indian states. UP’s tourism significantly contributes to the state’s economic growth and employment generation both direct and indirect, making it an important focus area for the government..

Geographical area 243,290 km²
Population 199,812,341 (2011 Census)
Population density 820/km²
State Capital Lucknow
Districts 75
Major Cities Lucknow, Allahabad, Varanasi, Kanpur, Ghaziabad, Agra, Meerut
Literacy rate 73 %
Urban Population 11.8%
Climate Sub-tropical Climate
Gross State Domestic Product INR 14.46 Lakh Crore (2014-15 at current price)

Uttar Pradesh provides a rich and varied topography, vibrant culture, festivals, monuments, ancient places of worship, and viharas. Millions gather at Allahabad to take part in the MaghMela festival on the banks of the Ganges. This festival is organised on a larger scale every 12th year and is called the KumbhMela, where over 10 million Hindu pilgrims congregate in one of the largest gatherings of people in the world.The historically important towns of Sarnath and Kushinagar are near to Gorakhpur. Gautama Buddha gave his first sermon after his enlightenment at Sarnath and died at Kushinagar; both are important pilgrimage sites for Buddhists. Also at Sarnath are the Pillars of Ashoka and the Lion Capital of Ashoka, both important archaeological artefacts with national significance. Varanasi andGhazipurare famous for their Ghats on the Ganges. The state also has a bird sanctuary in Etah district called Patna Bird Sanctuary. Uttar Pradesh gives access to three World Heritage Sites: the Taj Mahal, Agra Fort, and FatehpurSikri.

The State has won the following awards/ accolades:

  • • Best Cultural Destination in India Award for the year 2016-17by Lonely Planet Magazine
  • • Best Mobile Application from the Skoch Group under Smart Governance awards category in 2015
  • • Awarded for “Adapting to social media for the convenience and mobility of Tourist” by Digital Empowerment Foundation

Key Tourist Hotspots:

  • ► Allahabad is crowned in ancient scriptures as ‘Prayag’, ‘Prayagraj’ or ‘Teertharaj’ and is considered as one of the holiest pilgrimage centre of India.TheArdhKumbh is held in every six years and Mahakumbh in every 12 years at Allahabad (Sangam) are the largest gatherings of pilgrims on this earth. The gathering attracts more than 4 Crore tourists.
  • ► Ayodhya also known as Saketa, is an ancient city of India, is the birthplace of Lord Rama and setting of the epic Ramayana. It is regarded as one of the seven most important pilgrimage sites (Sapta Puri) in India. It attracts more than 1.5 Crore tourists every year.
  • ► Agra is one of the most populous cities in Uttar Pradesh and a major tourist destination because of its many Mughal-era buildings, most notably the Taj Mahal (one of the Seven Wonders of the World), Agra Fort and FatehpurSikri. It is included in the Golden Triangle tourist circuit, along with Delhi and Jaipur. It attracts more than 1 Crore tourists every year.
  • ► Varanasi or Kashi situated on the banks of the Ganges is a major religious hub in India. It is the holiest of the seven sacred cities (Sapta Puri) in Hinduism and Jainism, and played an important role in the development of Buddhism. It attracts more than 50 Lakh tourists every year.
  • ► Vindhyachal is a renowned religious city in Mirzapur District. The city is a Hindu pilgrimage site having the temple of Vindhyavasini Devi situated on the banks of the holy river Ganga. It is one of the most revered Shakti Peeths of the presiding deity, Vindhyavasini Devi. It attracts more than 30 Lakh tourists every year.
  • ► Lucknow is a multicultural city that flourished as a North Indian cultural and artistic hub, and the seat of power of Nawabs in the 18th and 19th centuries. It attracts more than 40 Lakh tourists every year.
  • ► Mathura, the birthplace of Lord Krishna, is one of the Sapta Puri - the seven holy cities in India. It attracts more than 60 Lakh tourists every year.
  • ► Chitrakoot- 'Hill of many wonders' is in the northern Vindhya Range of mountains spread over the states of Uttar Pradesh.ChitrakootDham is one of the most ancient holy pilgrim places of India. It attracts more than 50 Lakh tourists every year.
  • ► Vrindavan, situated in Mathura district, is one of the major holy places in the state.It is the land of Radha Rani, also known as the City of Temples which has more than 5000 temples to showcase the pastimes of Radha and Krishna. It attracts more than 1.25 Crore tourists every year.
  • ► Goverdhan is a key pilgrimage centre in India and a municipal town in Mathura district.The town is also famous for its 21 km long Parikrama of the famous Govardhan Hill. It attracts more than 1 Crore tourists every year.
  • ► Sarnath is a city located in north-east of Varanasi near the confluence of the Ganges and the Varuna rivers.It was also the site of the Buddha's DhammacakkappavattanaSutta, which was his first teaching after attaining enlightenment, in which he taught the four noble truths and the teachings associated with it. It attracts more than 4 Lakh tourists every year.
  • ► FatehpurSikri is a town in the Agra District founded in the year 1569 by the Mughal Emperor Akbar and served as the capital of the Mughal Empire from 1571 to 1585.It is one of the best preserved examples of Mughal architecture in India. It attracts more than 1 Lakh tourists every year.
  • ► Jhansi is a historic city located on the banks of the Pahuj River in Bundelkhand region. In the 18th century the town of Jhansi served as the capital of a Maratha province and later the Princely State of Jhansi from 1804 till 1853, when the territory became a part of British India. It attracts more than 1.25 Lakh tourists every year.
  • ► Shravasti, located near the West Rapti River, is closely associated with the life of Gautama Buddha who is believed to have spent 24 Chaturmases here. It attracts more than 1 lakh tourists every year.
  • ► Kushinagar is an important Buddhist pilgrimage site, where it is believed that Gautama Buddha attained Parinirvana after his death.The followers of Buddhism, especially from Asian countries, wish to visit this place at least once in their lifetime.

Tourism Circuits of Uttar Pradesh:

Existing Circuits

  • • Heritage Arc( Agra, Lucknow, Varanasi) - Famous tourist spots in Heritage arc: Taj Mahal, FatehpurSikri, Sikandra, Agra Fort, BadaImambada, ChotaImambada, ChattarManzil, Kashi Vishwanath Temple, SankatMochan Hanuman Temple, Ghats, Ramnagar Fort
  • • Braj Circuit( Agra, Mathura, Vrindavan) - Famous tourist spots in Braj Circuit: Taj Mahal, FatehpurSikri, Sikandra, Agra Fort , Shri Krishna JanmaBhoomi Temple, Dwarkadhish Temple, PremMandir, Shri Banke Bihari, Iskcon Temple
  • • Vindhya Varanasi Circuit( Varanasi, Chunar, Vindhyanchal) - Famous tourist spots in Vindhya Varanasi Circuit: Kashi Vishwanath Temple, SankatMochan Hanuman Temple, Ghats, Ramnagar Fort, Chunar Fort, Vindhyavasini Devi Temple, Ashtabhuja Devi Temple
  • • Awadh Circuit( Lucknow, Dewa Sharif, Naimisharanya, Ayodhya) - Famous tourist spots in Awadh Circuit:BadaImambada, ChotaImambada, Dewa SharifDargah, Chakra Kunda, Hanuman Garhi, Kanak Bhawan
  • • Buddhist Circuit( Sarnath, Kushinagar, Kapilvastu, Shravasti, Kaushambi, Sankisa) - Famous tourist spots in Buddhist Circuit:Dhamek Stupa, Mahaparinirvana Temple, Ganwaria Archaeological Site, DaenMahamongkoi Chai Temple, Ashoka Pillar, Bisari Devi Temple
  • • Bundelkhand Region (Mahoba, Chitrakoot, Kalinjar, Jhansi, Deogarh, Charkhari)- Famous tourist spots areNeelkanth Temple, Kalinjar fort, Kakra Math, Jhansi fort, Dashavatara Temple, Kamtanath Temple, Ram Ghat.
  • • Sonbhadra Region - Famous tourist spots are Rock painting caves, Shiv Dwar Temple, Renukeshwar Temple, Fossil Park, Lakhaniya Dari, Mukkha falls, Vijaygarh fort, Hathinala Eco-point.

Proposed Circuits

  • • Ramayana Circuit ( Ayodhya, Chitrakoot, Shringhverpur)
  • • Mahabharata Circuit ( Hastinapur, Kampilya, Ahichchhatra)
  • • Krishna Circuit ( Mathura, Vrindavan, Goverdhan, Gokul, Barsana, Nandgaon)
  • • Jain Circuit (Meerut, Agra, Kaushambi , Varanasi, Deoria , Ayodhya, Shravasti, Farrukhabad
  • • Sufi Circuit (FatehpurSikri , Rampur , Badaun, Bareilly , Lucknow , Kakori ,Dewa Sharif , Bahraich , Kichocha Sharif, Syed Kadak Shah Dargah, Allahabad, Kantit SharifDargah)
  • • Freedom Struggle Circuit (Bithoor town (Kanpur), Kakori town (Lucknow) Meerut, Cantonment, all other Cantonment)
  • • Craft, Cuisine & Culture Circuit (Lucknow , Agra, Rampur, Firozabad , Varanasi, Moradabad, Gorakhpur, Azamgarh , Kannauj, Pilibhit, Bareilly, Aligarh , Najibabad/Nagina)
  • • Water Sports Circuit (Gorakhpur, Chuka (Pilibhit), Mata Tila (Lalitpur), Vindhya, Rajgarh (Jhansi))
  • • Kawad Circuit (Baghpat, Ghaziabad, Gonda , LakhimpurKheri, Kalinjar, Ayodhya)
  • • Shakti Peeth Circuit (Vindhyachal, Balrampur, Varanasi, Kaushambi, Allahabad, Sonbhadra, Saharanpur)

Major Festivals, Fairs & Conclaves organised in Uttar Pradesh:

Traditional fairs and festivals
Name Prominent place of celebration
Makar Sankranti- Khichari Mela Gorakhnath, Gorakhpur
KumbhMela (Held every 12th year) /Annual MaghMela Allahabad
RamayanMela Chitrakoot
Urs of Zinda Shah Madar Makanpur
Dhrupad Mela Varanasi
Latthamar Holi Braj,Barsana, Nandgaon
NauchandiMela Meerut
SankatMochan Music Festival Varanasi
Ram Navami Ayodhya
Ayurveda Mahotsav Jhansi
Lucknow Mahotsav Lucknow
Buddha Mahotsav Kushinagar, Kapilvastu
Gorakhpur Mahotsav Gorakhpur
Kailash Fair Agra
Shravan JhulaMela Ayodhya
Shri Krishna Janmashtami Braj- Mathura / Nandgaon
MatkiLeela Braj / Barsana
Dewa Mela Dewa Sharif (Barabanki)
Cattle Fair Bateshwar, (Agra)
Christian Fair BegamSamruBasillica Church Sardhana, Meerut
Garh Ganga Mela Garhmukteshwar
Kartik Purnima Dev Deepawali Varanasi
RamayanMela Ayodhya

Travel Writers’ Conclave Lucknow, Agra & Varanasi

  • • A unique initiative to bring international and Indian journalists to Uttar Pradesh’s Heritage Arc – Agra – Lucknow - Varanasi – to experience various facets of the state such as food, textiles, heritage, wildlife and landscapes
  • • In the conclave, participants are given a choice to pick one of the three cities of Heritage arc i.e. Agra – Lucknow – Varanasi and explore the city as per their convenience.
  • • The success of the event speaks for itself and can be seen through its widespread connect with more than 6 Lakh followers and responses by more than 40 thousand participants.

KumbhMela at Allahabad

  • • The KumbhMela is believed to be the largest religious gathering on earth and considered as the "world's largest congregation of religious pilgrims” held every 12 years on the banks of the 'Sangam'- the confluence of the holy rivers Ganga, Yamuna and the mythical Saraswati
  • • An estimated 120 million people visited MahaKumbhMela in 2013 in Allahabad over a two-month period including over 30 million on a single day, on 10 February 2013 (the day of Mauni Amavasya)
  • • The efficient and timely arrangements at the KumbhMela attracted the attention of many governments and institutions across the world including The Harvard University, USA
  • • Currently Department of Tourism, Government of Uttar Pradesh is focusing on marketing and branding the upcoming ArdhKumbh 2019 through its campaign in print, electronic, outdoor and online media.

Deepotsav at Ayodhya

  • • For the first time, a mega event capturing the imagination of the world was organized at Ayodhya on 18th October 2017, to celebrate the festival of Deepawali at the place closely associated with the history of great epic Ramayana.
  • • Guinness World Record attempt of 'Largest display of oil lamps' was made by the Department of Tourism, Government of Uttar Pradesh during ‘Deepotsav’ in Ayodhya. Over 187,213 earthen oil lamps were lighted at Ram ki Paidi, with the support of local administration and approximately 2,000 volunteers.
  • • The event gained a massive reach on social media platforms, the key ones being Facebook and Twitter. The hashtag #DiwaliinAyodhya was trending at 1st position on Twitter for more than an hour.

Highlights of Uttar Pradesh Tourism Policy 2016

Capital Subsidy

  • • 15% or INR 7.5 Crore whichever is less for all projects where bank loan is more than INR 5 Crore and up to INR 50 Crore
  • • 15% or INR 10 Crore whichever is less for projects coming up in Bundelkhand, & Buddhist Circuits where bank loan is more than INR 5 Crore and up to INR 50 Crore

Interest Subsidy

  • • 5% for first 3 years – for bank loans up to INR 2 Crore
  • • 3% for first 3 years – For bank loans more than INR 2 Crore and less than INR 5 Crore

Stamp Duty

  • • 100% stamp duty for land transfer charges of Heritage hotels will be reimbursed by the Tourism Department
  • • 50% stamp duty for land transfer charges of other tourism units will be reimbursed by the Tourism Department after start of operations

Conversion and Development charges

  • • Land use conversion and development charges shall be waived off for all new tourism units

Luxury Tax (Prior GST)

  • • Exemption for all new tourism accommodation units for the next five years

Trade Tax (Prior GST)

  • • Restaurants in newly constructed hotels to be exempted from trade tax for the first five years

Entertainment Tax (Prior GST)

  • • Newly constructed theme parks, amusement parks and water parks to be exempted for the next five years

Ease of Doing Business

For facilitating investments into the state the Uttar Pradesh government has setup Udyog Bandhu – a dedicated single window body, NiveshMitra – an online single window for granting various clearances and licenses across various departments in time bound manner (with clearly defined timelines) through a Common Application Form and UPIGRS – Online Grievance Redressal. The various key initiatives implemented for enabling doing business with ease in State are:

• Udyog Bandhu – Dedicated single window body: Udyog Bandhu is an IS/ISO 9001:2008 certified 3-tier (District level, Divisional level & State Level) dedicated body of the Government of Uttar Pradesh acting as a single window system since 1st January 1999. It provides 360 degree services for the purpose of setting up of businesses in the state and covers all industrial approvals.

• NiveshMitra – Online single window: Implemented in 2009, the online single window system of the state NiveshMitra – has been ranked as one of the best in India according to the erstwhile Planning Commission report (March 2014). The portal has a monitoring dashboard with colour coding for officials to monitor progress. NiveshMitra also updates investors about the progress of their application through SMS.

• UPIGRS – Online Grievance Redressal: UPIGRS is an online platform for the entrepreneurs to submit their grievances to Udyog Bandhu. It also provides a grievance monitoring mechanism across Uttar Pradesh. The issues lodged through this portal are forwarded to the dedicated Grievance Cell at Udyog Bandhu who in turn forwards the grievances to the nodal officer of the relevant department for necessary action by specifying a possible resolve time (15 Days). UPIGRS provides a Unique Token Number (UTN) to the complainant which can be used to track the status of his/ her complaint.

• Common Application Form: Entrepreneurs can apply for all the approvals/ clearances required for starting a business in Uttar Pradesh through a Common Application Form (CAF) available actives Mitra – the online single window system of the state. The CAF considerably reduces the time and hassle faced by businesses/ investors in filling multiple applications by eliminating the need of filling up repetitive information in the forms.

• Timelines of Services under Online Single Window System: NiveshMitra – the online single window portal of the state ensures that the services are delivered within the prescribed time limit as suggested by various acts, GOs, charters etc.

• Time bound service delivery: Uttar Pradesh Legislature had passed the Uttar Pradesh Janhit Guarantee Act 2011 on 3rd March 2011. Through the Act, the Government made it mandatory for departments to ensure time bound service delivery. Multiple industrial services across various departments have been brought under the ambit of this. The key departments providing services under the Uttar Pradesh Janhit Guarantee Act 2011 include Departments of Electrical Safety, Pollution Control Board, Directorate of Factories, Small scale Industries, Labour, Registration, Forest, Public Works Department, Commercial Tax Department, Housing and Urban Planning, Entertainment Tax and Power Department.

Investment Opportunities

• Hospitality & Accommodations-
Hotels, motels, bed and breakfasts (B&Bs), recreational vehicle (RV) and tentCampgrounds, resorts, specialty lodges, inns, cabins, four-season resorts

• Transportation-
Services to, from and around the tourist destination through different modes like helicopter, road transports, cruise, etc.

• Guided tours and tour guides
Informative and entertaining tours of an area’s local attractions

• Lifestyle
With serene natural destinations across the state, tourism products offering flexibility, peace of mind and personal enrichment offers top potential.

• Yoga & Wellness Centre -
Establishment of wellness resorts, specialized centres of Ayurveda and Unani method of treatment

• Museums, heritage and cultural complexes-
Establishing museums and heritage complexes for showcasing State’s art & culture.

Religious Tourism

• To promote religious tourism in Uttar Pradesh, the government intends to link the places of tourist and pilgrim interest with helicopter service.

• Major tourist centres includes Mathura, Vrindavan, Ayodhya, Prayag (Allahabad), Vindhyachal, Naimisharanya, Chitrakoot, Kushinagar and Varanasi

Cultural Tourism

• GoUP has planned to host the ‘International Ramayana Conclave’ in January 2018. The six-day event will be spread across locations in Lucknow, Ayodhya and Chitrakoot.  

• An international literary festival of Hindi and Sanskrit will be organised in Varanasi for showcasing Indian culture.

Mice Tourism

• State offers many MICE destinations with modern facilities related to travel, hotel accommodation, hosting of conferences and events etc.

• Major MICE destinations in Uttar Pradesh are Agra, Noida, Varanasi and Lucknow.

Wellness Tourism

• Establishment of specialized centres of Ayurveda and Unani method of treatment in Lucknow, Gorakhpur, Varanasi, Saharanpur and Banda.

• Under the National AYUSH Mission, two Ayurveda hospitals in rural areas of Kanpur district are being establised.

Adventure Tourism

• Private sector participation will be encouraged to develop adventure tourism activities like- rock climbing, aero sports activities like hot air ballooning, paragliding, parasailing and water sports centers.

• GoUP has planned to start adventure sports at various places such as Ramgarh Taal, Chitrakoot and other areas of Bundelkhand region.

Handicrafts Tourism

• Textile tourism circuits will be developed to promote the indigeneous art by linking it to major tourist destinations.

• Shilpgrams and Shilp Bazaars will be established across the state to promote UP’s rich Handicraft legacy.

Major Players in Hospitality

Major Tourism Associations in Uttar Pradesh

Key Contacts

Principal Secretary & Director General Tourism Mr. Awanish Kumar Awasthi
Directorate of Tourism
C-13, VipinKhand, Gomtinagar, Lucknow- 226010
Ph: 0522- 2308993
Special Secretary Tourism Mr. AkandPratap Singh
Directorate of Tourism
C-13, VipinKhand, Gomtinagar, Lucknow- 226010
Ph: 0522- 2308017
Joint Director Tourism Mr. P.K Singh
Directorate of Tourism
C-13, VipinKhand, Gomtinagar, Lucknow- 226010
Ph: +91 9415013044
Deputy Director Tourism Mr. Anoop Srivastava
Directorate of Tourism
C-13, VipinKhand, Gomtinagar, Lucknow- 226010
Ph: +91 9415322233